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Technology Deemed 'More Essential' Than Suncream
For Holidays
Brits
are planning to leave behind traditional holiday items such as beach towels,
suntan lotion, swimwear and flip flops to make room for devices that they deem
more important for their 2014 annual getaway.
The
top five most popular items listed as 'holiday
essentials’ were
§
Smartphone
§
iPad
§
Kindle
§
Passport
§
Suntan lotion
Overall,
72% of men and women said they would sacrifice more typical holiday essentials
to fit in their technology and power cables. And British holidaymakers say
they're likely to pack on average six electronic devices this year (and a charger and plug adaptor for each one),
according to a survey conducted by online travel agent Holiday Hypermarket.
Heading
off on holiday to ‘switch off’ seems to be a thing of the past, as Brits simply
can’t part with some form of technology for the duration of a holiday. Only 14%
of British holidaymakers thought that technology got in the way of a holiday
and less than 15% said they wouldn't be taking any kind of mobile or electronic
device on holiday this year.
|
The survey
of more than 2100 UK
§
69% use smartphones from the minute they arrive at the
airport
§
51% said they log onto Facebook or Tweet from their
departure airport before they have even got on the plane
§
84% admitted to using a smartphone on a daily basis
while on holiday
§
Only 18% said they took their phone with them on
holiday but forgot about it.
Over
half of men surveyed (69%) said they would ditch suntan lotion and beachwear to
ensure they could take electronic items with them. 41% of women said they
would sacrifice books, make-up, clothes and shoes to ensure they had their
phone and e-reader with them on holiday.
And
the desire for all things electronic spans all age groups as men aged 55+
consider their Kindle and digital camera essential holiday items that they have
taken with them. Women aged 55+ said their Kindle and digital camera were
essential items they would always pack when going on holiday.
Kay
Dixon from Holiday Hypermarket said: "With tight restrictions on the size
and weight of hand luggage, holidaymakers are clearly prepared to make a big
sacrifice for technology. Most airlines allow on average 7kg of hand luggage,
the most popular electrical items combined will weigh over half of the total
allowance, coming in at 4kg.
“Customers
are prepared to pay a bit more for their suntan lotion and beachwear by buying
it when they get to their holiday destination, rather than sacrifice space in
their suitcases for gadgets and technology.”
For
more information visit www.holidayhypermarket.co.uk
So what would you decide to leave if
you couldn't take you mobile phone with you on holiday?? I think I would sacrifice
a few things or how else will I take photos on Instagram :-p
